I had the privilege to rebrand DeVries Jewelers, a Grand Rapids family owned jewelry store. 

Role:
Strategy
Creative Direction
Design
Photography Direction

Role:
Strategy
Creative Director
Designer
Video Director
Photo Director

Served as Chief Brand Officer (also held position of Marketing Director and Creative Director). Directed the development and execution of strategies for marketing, communications, creative, and brand while leading a team of internal and external creatives.

Role for work shown:
- Strategist
- Creative Director
- Brand Manager
- Video Direction
- Photo Direction

Designer: Linsey Metcalf
https://www.behance.net/linsey

Good photo direction is not about creating the best picture possible. It's about creating the right picture to tell the story.

Role:
Ideation
Creative Direction
Photo Direction
Location Scouting
Talent Scouting 

Lead the branding and messaging development for Michigan Education Corps while I was Marketing Director at Hope Network.

Designer: Chris McMorrow

Videos, TV Commercials and short brand films that I have directed.

West Michigan Style is a magazine we created and published for DeVries Jewelers. This is a collaborative marketing project through which DeVries Jewelers partnered with or featured over 50 local businesses!

The idea for West Michigan Style magazine came out of DeVries’ desire to get high quality marketing content into the hands of current and potential customers.

Collaborating with other West Michigan businesses to do that fit right in line with the mission DeVries Jewelers has of staying in and promoting West Michigan.

"Developing a magazine like West Michigan Style is about understanding consumer behavior. Everything about it needs to compel someone to pick it up.

Our job is to understand the nuances and present the information in the most compelling way possible."

Role:
Concept
Creative Director
Location/Talent Scout
Photoshoot Director
Designer

Find the magazine here:
https://issuu.com/devriesjewelerswmstyle

SpringHill Experiences ‘The Next Chapter’ campaign case statement.

Role:
Creative Director
Strategy
Designer
Editor

Introduction Brand video for Dr. Bradley Bengtson of the Bengtson Center for Aesthetics and Plastic Surgery

Role:
Director/Producer

Role:
Photographer
Art Director
Designer

Fusion Academy Scholarship Foundation Year End Mailer

Role:
Strategy
Design

Lead the marketing/advertising strategy and execution for DeVries Jewelers, a Grand Rapids family owned jewelry store. 

Role:
Strategy
Creative Direction
Design
Photography Direction
TV Commercial Director

Brand Development

Role:
Art Director
Designer

New website and content management system.

Project launched in 2015.

Role:
Designer
Information Architect

“ Jim is a talented designer and an effective creative professional. He was an asset to the Museum, a collaborative and valued colleague. He led the project to redesign our Web site, with a limited budget and deployed those resources effectively and efficiently. Jim’s understanding as to how information moves internally and his understanding as to the specific marketing challenges that an art museum faces, provide him with a unique insight into how to create an effective communication tool specific to an arts and cultural institution but appealing to a broad audience. Jim is great at taking feedback and listening to ideas and suggestions, while maintaining the integrity of his vision. Hossler Creative would definitely be the right partner for a forward-looking creative organization.”
---- Elly Barnette-Dawson, Director of Advancement, Grand Rapids Art Museum

Project Whitepaper Download:
A Simple Communications Tool Designed to Solve a Complex Communications Problem >>

Website design and graphics for Credo Communications.

Role:
Designer

Grand Rapids Area Custom Home Builder Website Design and Photography

Role:
Photographer
Designer

I have the habit of taking architectural pictures anytime I visit a museum.  As a designer/photographer, I love the process of finding the right angle to showcase the building's best views and angles. (all of these are edited iPhone photos)  Most of the time I send these to the specific museum. Some get used, some don't.

Either way, I enjoy it.

Decide DeVries Short Films

Role:
Writer
Director

Book Cover Design - Final and Concepts

Tv Commercials, interviews and promotional videos.

Role:
Director

Identity and Website for Denali Custom Homes

Role:
Creative Direction
Designer
Developer
Strategy

Visit the site: homesbydenali.com

River City Biker Custom Motorcycle Parts

Role:
Design
Photography

Grand Rapids Service and Recognition Award Program Co.

Role:
Photographer
Designer

Website Design and Development for a Grand Rapids based sign system manufacturer.

Role:
Designer and Developer

Role:
Art Director
Photoshoot Director
Designer

Information pocket folder.

Role:
Designer

Work put together as part of a concept or pitched project that wasn't published or launched.

Role:
Art Director
Photographer
Designer

Designed a previous version of the website for Crossroads Bible Church. Was given a unique and challenging creative brief to: Design a website that is about the church but it can't be about the church.  

So I decided to design a site around the stories of what God is doing in the lives of the people. Both the people who currently attend, and those who may attend. The navigation was clear and always visible to reduce the tension of 'what do I do?".

Role:
Designer / Developer

The Arts Marketer's Survival Guide - How to survive, adapt, and thrive as an arts marketer.

Grand Rapids Based Custom Cabinetry
Website Design and Photography

Role:
Designer
Photographer